1/7/2024 0 Comments Movist forwarding 5Unfortunately, many ?stagers? are not trained and make serious mistakes that can be extremely costly to the home sellers. That is why real estate agents and home sellers should invest in trained professional home staging consultants. The expert advice trained ?home staging consultants provide has significant financial importance. With so much at stake for home sellers, the home staging consultation is critical to the preparation and marketing of the property. In fact they may not be able to sell at all. Otherwise, they will not achieve their objectives of selling quickly and for top dollar. It is our responsibility not only to tell the seller what they need to do but also to make sure they understand the importance of staging and to motivate them to follow through with the recommendations. A successful staging process begins with a professional analytical consultation that includes specific recommendations for the homeowner. This is impossible without thorough attention to condition issues and enhanced presentation. Our role is to collaborate with agents and home sellers to prepare properties for the marketplace to sell for top dollar as quickly as possible. In addition, the majority of buyers do not have the time or the desire for renovation.Īs professional home stagers, we cannot influence location, size and price factors. Most buyers today are putting their full investment into the purchase price of the home and don?t have extra money for any major work. According to Barbara Corcoran, for every $1 a home seller does not invest in condition work, a buyer will deduct at least $3. In this tough market, buyers are also demanding and getting best value, so properties that are in good condition sell faster and for money. 90% of the population cannot visualize and base their judgments solely on what they see and how they feel, and research is proving that emotions play a much larger part of the decision making process than previously assumed. Visiting the property, buyers form first and lasting impressions within seconds. 95% of buyers are shopping first on the Internet and ?driving-by? properties in a ?click.? Without a doubt, appealing website photos are the key to attracting buyer traffic. The main criteria for selling real estate have always been location, size, and price but never before have presentation and condition been as important as they are today. However, the challenges today seem overwhelming to most sellers. and Canada and shares her signature, 10 step system for ?Mastering the Art of Difficult Conversations with Home Sellers? and her "Floral Design for Home Stagers" specialty in her popular CSP webinars. Nairn teaches the 3-Day Certified Staging Professionals program in the U.S. As an instructor for Certified Staging Professionals, Nairn draws on her extensive staging and award-winning teaching experience. A nominee for the Real Estate Staging Association?s 2010 Pro Stager of the Year Award, Nairn has received exceptional media attention including the CBS Early Show, CNN, Dow Jones Market Watch, Business Week, the New York Times, New York Living,New York Spaces, Staging for Dummies, the Staging Standard and others. As president of Ingenuity & Pizzazz, Inc., one of New York City?s leading home staging companies, she has collaborated with agents and home sellers on the staging and marketing of over $600 million in real estate. Nairn Friemann, MBA, is a Certified Staging Professional and Instructor.
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